Tuesday, July 12, 2011

Hotels accused of bribing guests in exchange for glowing reviews on TripAdvisor

Manly travellers these days are doing their holiday research on the internet. It's a fabulous wealth of information but unfortunately these days it is getting hard to tell what is actually real and what is not and this article about reviews on TripAdvisor reflects our fears. It's interesting to note that 'KwikChex, a UK-based company specialising in protecting online reputations, said it had at least 700 members in the hospitality business who have either committed to or are considering legal action against TripAdvisor.'  And it's not just false reviews, it's also fake websites (ie selling tickets for the world cup or fake accommodation sites etc). How do you know who to trust unless you can talk to a real person?

No comments:

Post a Comment